Americans Listen To Far More Radio Than Podcasts—Even Young People, New Data Shows (2024)

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Americans Listen To Far More Radio Than Podcasts—Even Young People, New Data Shows (2024)

FAQs

Why is radio better than podcast? ›

Radio will always help you reach a wider audience and people who may not have otherwise known of your brand. Still, podcasts can help you delve deeper into a topic, as they have more extended time allocations to one subject.

What percent of the American population is currently listening to podcasts? ›

According to the survey, 100 million Americans now listen to at least one podcast every week, accounting for 34% of Americans aged 12+. This is an increase from 31% In 2023 and 26% in 2022. Among regular listeners, on average, 8.3 podcast episodes are listened to weekly.

How is listening to a podcast different from listening to the radio? ›

From the listeners point of view, listening to a podcast or radio show are fairly comparable. A key difference is that podcasts are available on-demand, whereas listeners have to tune in at a set time to radio shows. Additionally, as we mentioned earlier, there's scope for live audience interaction on radio shows.

Why are more people listening to podcasts? ›

Why Do People Listen To Podcasts? 74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

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