Your customers want a smooth trade-in experience. You want a smooth pricing conversation. See how trusted offers mean you both win.
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Acquire cars from customers using
Kelley Blue Book® Instant Cash Offer
Connect with shoppers ready to sell or trade in their vehicles. Then, give them a trusted, transparent offer from KelleyBlueBook®.
With an appraisal from the brand you and your customers both trust, you have an easier time agreeing on what their car is worth. They get an offer they believe in and you get a pricing conversation without all the usual friction.
So you don’t just gain vehicles – you win customers.
Find more acquisition and sales opportunities.
Looking for your car’s value or a quote to buy your car? Visit KBB.com
Why it pays to build trust in your dealership
#1
Kelley Blue Book® is consumers’ #1 most-used third-party automotive site to research and shop online.1
55%
55% of all trade-ins to a dealer received a Kelley Blue Book® Instant Cash Offer. 2
3.2%
Kelley Blue Book® Instant Cash Offer dealers average a 3.2% lower cost to market on vehicles acquired directly from consumers. 3
1 2022 Cox Automotive Car Buyer Journey
2 Total trade-in figures based on collective data estimates from Experian, Polk and Cox Automotive industry statistics.
3 Average Instant Cash Offer Margin % vs. non-Instant Cash Offer Margin % across all dealers with vAuto inventory from Oct 2022-Sept 2023.
4 steps to win cars directly from customers
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Step 1:
The customer requests an offer.
Car owners go online and fill out a detailed description of the vehicle they’d like to sell or trade. Or, your staff can guide them through this process at your dealership.
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Step 2:
The customer receives a transparentoffer.
The car owner receives an Instant Cash Offer valid for seven days. You can review and edit the appraisal with the customer for accuracy.
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Step 3:
You acquire the vehicle.
Once you have confirmed the vehicle information, the customer can apply the offer toward a trade-in deal or sell the vehicle to you outright.
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Step 4:
You decide what to do with the vehicle.
After you’ve acquired the vehicle, you have seven days to choose to resell the car on your lot or sell it to Cox Automotive for the full offer amount.
Start with a core product to strengthen yourstrategy
Put a process in place with ExpertAppraisal
Give customers a trusted offer whether they’re on your website, in your showroom or in your service lanes.
Keep growing to become a BuyingCenter
Go beyond what Expert Appraisal offers and connect with transaction-ready shoppers on KBB.com and Autotrader.
Enhance your acquisition efforts with additional features
Service Drive Acquisition
Acquire quality used vehicle inventory directly from your service lane customers while increasing their loyalty to your dealership.
See how it works
Buying Signals Plus
Gain insight into your car shoppers’ buying and selling timelines and even see their shopping preferences for a replacement vehicle.
See how it works
RE-ENGAGE
Bring expired offers back to life with automated follow-up communications that keep customers engaged without tying up your staff.
See how it works
Dealer Boost
Make your original offer more competitive by adding money to it and increasing your likelihood of winning their vehicle.
See how it works
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TESTIMONIAL
Ralph Fast
Team Nissan“Kelley Blue Book has helped us reduce friction in our entire process.”
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TESTIMONIAL
Jim Farkas
Germain Dealer Group“The best thing that we have with Kelley Blue Book® Instant Cash Offer is a structured process. It is a third-party site that consumers really believe in.”
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TESTIMONIAL
Steve Lindsay
Lindsay Automotive“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”
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TESTIMONIAL
Charlotte Schroeder
Germain Buying Center“In using Kelley Blue Book® Instant Cash Offer, we create a transparent environment, which is something that a lot of customers feel like they’re not getting at dealerships.”
See greater profits with connected solutions
Streamline workflows by bringing your acquisition strategy together with your used vehicle inventory management. Use Instant Cash Offer along with ProfitTime GPS to buy the right cars at the right price to optimize the unique ROI of every vehicle.
See how they connect
Take in every customer’s car without risking a loss. Start with a trusted appraisal from Instant Cash Offer. Use Upside to wholesale any vehicle that doesn’t fit your retail strategy and gets a guaranteed minimum price.
See how they connect
To pencil a great deal online, it’s critical to hae a trade-in amount the customer feels good about. Instant Cash Offer integrates with Accelerate My deal to provide a trusted, redeemable offer that helps your customers move forward confidently in the car buying process
See how they connect
Resources to improve your acquisition strategy
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Car Dealers and the Economy: How Dealers Can Navigate Economic Shifts
The past few years have seen rough economic shifts across industries. Car dealers and the economy are inextricably linked, and this fact was sharply illustrated by supply chain disruptions, raging inflation, and […]
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Leveraging Your Service Lanes for Inventory Acquisition
Appointments to service cars are made every day. Sometimes, a service appointment is for a routine oil and filter change and fluid level check whereas other times it’s because the […]
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“Spring Clean” Your Current Car Dealership Practices
No matter what kinds of practices your dealership might already have, making some changes could be beneficial. There are numerous practices car dealers should follow that help them become (and […]
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Where could you be missing acquisition and sales opportunities?
Sit down with a product specialist to find out how to make sure inventory wins stop slipping through your fingers.
