Logos (2024)

Delta Brand

Delta Logo Timeline

Delta's most distinctive trademarks! Dates indicate years when they regularly appeared in advertising and internal communication. Note: Variations existed of many logos (especially 1970s-1990s) which are not shown.

Logos (1)

1929

Delta Air Service founded in 1928; started passenger service on June 17, 1929. Logo featured Mercury, the Roman god of travel and commerce. The triangle represented the "D" of the Greek alphabet, which is "delta."

Logos (2)

1930

Delta crop-dusting logo (originally created for predecessor Huff Daland Dustersin 1925). Thor, the Norse god of thunder, war and agriculture, symbolizes the fight against the boll weevil insect destroying the cotton field of the southern United States in the 1920s.

Logos (3)

1934-1951

Winged triangle represents the Greek letter "delta." From 1934-1939, the inscription "AM 24" (Air Mail Route 24) was often included inside the triangle.

Logos (4)

1935

Logo promoted flying Delta for "Speed, Comfort, and Convenience."

Logos (6)

1953-1955

Delta-C&S logo. Chicago & Southern Air Lines merged with Delta on May 1, 1953. For two years, the airline was known as Delta-C&S for name recognition over the former C&S routes.

Logos (7)

1955-1959

Return to the Flying D logo used before merger with Chicago and Southern Air Lines.

Flying D logo gradually phased out as the widget logo (below) evolved from a jet service product logo into the company's brand during the 1959-1962 period. For example, you can see the Flying D logo still in use on the covers of Delta's early 1962 timetables.

Logos (8)

1959

Jet "widget" logo. Introduced during Delta's "Royal JET Service" promotion for its first jet, the Douglas DC-8, in 1959. The Flying D was still in use as Delta's official corporate brand.

Logos (9)

1959-1967

Sideways widget logo represented the speed of jets. First appeared in Delta's ads for jet service in 1959, often with the Royal Jet Service logo. At least two early variations of this logo have been found: one placed the widget to the right of the airline name, the other placed the widget between the words "Delta" and "Air Lines" By 1960, this logo was often shown with the slogan "the air line with the BIG JETS"

Logos (10)

1959-1970s

Small widget over or on left side of the company name.

See an early use of the widget as Delta's company brand on the front and back covers of the 1959 Annual Report, published in September 1959.

Logos (11)

1962-mid 1960s

Widget in oval logo.

Logos (12)

1962-1993

Large widget extending over top of the word DELTA. "AIR LINES" may be included in smaller letters.

Logos (13)

1976

U.S. Bicentennial logo.

Logos (14)

1985-1991

Signature Service logo introduced on April 1, 1985, for use on "passenger visible" items inside the aircraft, like dishes, flatware and menus, and on ticket counter items, such as boarding passes, bag tags and timetables. Not used on aircraft exterior or facility signage.

Logos (15)

1987-1993

Widget + DELTA. In 1990-1993, the DELTA letters were in bold.

Logos (16)

1993-1995

Full corporate name logo in use until March 1995.

Logos (17)

1995-2000

Updated version of the full corporate name logo in use from March 1995-March 2000.

Logos (18)

2000-2004

Soft widget logo in use from March 2000 to July 2004.

Logos (19)

2004-2007

Heritage Widget adopted in July 2004, based on employee feedback and nostalgia associated with Delta's 75th anniversary on June 17, 2004. In use until April 30, 2007.

Logos (20)

2007-Present

The 3-dimensional red widget logo, launched on April 30, 2007, reflects Delta's successful transformation into a highly-differentiated, customer-focused airline. See theDelta Brand Fact Sheet 2007

Logos (2024)

FAQs

What did logos mean? ›

Logos - Longer definition: The Greek word logos (traditionally meaning word, thought, principle, or speech) has been used among both philosophers and theologians.

What is logos in the word of God? ›

Its most basic and common meaning is simply “word,” “speech,” “utterance,” or “message.” The most famous way the Bible uses logos is in reference to Jesus as the Word, such as in John 1:1 : In the beginning was the Word (Logos), and the Word (Logos) was with God, and the Word (Logos) was God.

What is logos vs the word? ›

The Greek word “logos” occurred over 200 times in the New Testament and almost all of them were translated as “word” in the correct biblical context. And so no difference for “logos” occurring three times in John 1:1 to be biblically translated as “Word” and the Word became flesh in John 1:14.

Why is Jesus the Logos? ›

As The Logos Jesus is like the thought in God the Father's mind that created the whole universe. When God spoke the universe into creation, it was the Logos that proceeded from his "mouth," a Word. But the Word was God.

What is logos in writing? ›

Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics.

Which is an example of logos? ›

For example, if a writer claims that "wearing sunscreen helps prevent premature aging," an appeal to logos would support this claim by citing evidence and explaining the relevance of the evidence to the claim.

What logos mean in Hebrew? ›

In the beginning, says the Gospel of John, there was the word. That's “logos” in Greek. It's generally considered to be translatable into Hebrew as “davar,” meaning a word, a statement, a thing, or in this case the mystical item that is simultaneously or potentially all of those.

What is the meaning of logos and rhema in the Bible? ›

Both logos and rhema are the Word of God, but the former is God's Word objectively recorded in the Bible, while the latter is the word of God spoken to us at a specific occasion. According to Nee a passage of the logos can move into being rhema if it becomes shown to apply to the specific individual.

Do logos have meanings? ›

Some logos are incredibly straightforward—a letterform or a pictorial representation—and some are more complex. But one thing you can't deny is that the meaning behind a logo(opens in a new tab or window) informs the audience of what your brand is all about.

Is the logos the holy spirit? ›

The way I see it, the Father is the principle, the Son (and by extension the world) is the principle manifested (or incorporated) and the Holy Spirit (or the Logos) is that through which the principle manifests into matter.

Is logos a virtue? ›

Aristotle clearly takes himselfto be in broad agreement with Plato in identifying logos as what transforms a quasi- or proto-virtuous state into genuine virtue.

What is the logos in the Gospel of John? ›

In English translations, John 1:1 reads, “in the beginning was the Word.” The Greek term translated “Word” in this verse is the word logos. We see this word incorporated into a variety of technical terms such as biology (a word about living things) and theology (a word about God).

What logos represent? ›

Company logos are an essential part of any brand's visual identity, representing the company's values, products, and services.

Why are logos so powerful? ›

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. Let's take a deeper look at all of these points below.

What is the word of God called? ›

synonyms: Bible, Book, Christian Bible, Good Book, Holy Scripture, Holy Writ, Scripture, Word.

What is logos in history? ›

logos, in ancient Greek philosophy and early Christian theology, the divine reason implicit in the cosmos, ordering it and giving it form and meaning.

Do logos have hidden meanings? ›

In the world of branding and design, logos serve as visual ambassadors for businesses and organizations, embodying their identity, values, and aspirations. While many logos convey their messages overtly, some hold hidden secrets—subtle, cleverly embedded elements that require a closer look to uncover.

What is the meaning of logos with example? ›

Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.

What is the other meaning of logos? ›

1. : the divine wisdom manifest in the creation, government, and redemption of the world and often identified with the second person of the Trinity. 2. : reason that in ancient Greek philosophy is the controlling principle in the universe.

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