Renault Logo: Meaning, History & Evolution | dubizzle (2024)

For any brand, its emblem holds mammoth importance. Not only does it provide a brand its identity, it also plays a pivotal role in the product’s marketing. For this reason, those in charge of designing a automotive brand’s logo strive to create a distinct design that embodies the company’s mission and vision. French automobile manufacturer Renault also has an interesting history behind its logo.

In this guide, we will discuss the following points related to Renault’s logo

  • Meaning of Renault’s logo
  • Design of Renault’s logo
  • Evolution of Renault’s logo over the years

Meaning of Renault’s Logo

The term “Renault” is derived from “ragin” and “wald” which means counsel and rule respectively. Throughout its history, Renault has revised its logo multiple times but the goal to depict their mission via their emblem has stayed consistent.

Renault Logo: Meaning, History & Evolution | dubizzle (1)

Renault’s emblem features a diamond which symbolizes their heritage and high quality vehicles they manufacture. Moreover, the yellow background is indicative of the brand’s successfulness and prosperity.

Evolution of Renault’s Logo over the Years

Renault is counted amongst the most famous French car brands. Read on to learn about the history of Renault logo over the years.

Renault Logo in 1900

In 1898, three brothers named Fernand, Louis and Marcel Renault founded the Renault Group. The brand’s first-ever logo was designed in 1900 and included the brothers’ initials, two Rs in the “Art Nouveau” medallion. This emblem only featured on the brand which was then known as Renault-Frères and identified by the letters LR engraved into a wheel hub.

Renault Logo in 1906

In 1906, a gear wheel including an image of a Renault car that emerged victorious at the 1906 French Grand Prix replaced the medallion as the brand’s logo. Renault’s manager Louis Renault, in 1910, renamed the company Société des Automobiles Renault from Renault-Frères.

Renault Logo in 1919

FT-17, armoured tanks manufactured by Renault, were instrumental in France’s (part of the Allies) win at WW1. To acknowledge this, the new logo featured this light tank. In 1922, Louis Renault renamed the company from Société des Automobiles Renault to Société Anonyme des Usines Renault.

Renault Logo in 1923

In order for the emblem to be visibly better, Renault put a front-end insignia in 1923. It features a rounded grille with the Renault name in the middle and a line splits the emblem in half. The circular logo, however, was soon modified to have sharp-pointed counters that were more appropriate for the dihedral bonnet.

Renault Logo in 1946

Renault Logo: Meaning, History & Evolution | dubizzle (2)

After its nationalization in January 1945, the company was renamed to Régie Nationale des Usines Renault. The diamond shape in the Renault logo was filled with yellow whereby yellow represented prosperity and success.

Renault Logo in 1972

In 1972, the Renault group had a Vasarely diamond as its emblem which was named after famous visual artist Victor Vasarely. The diamond was made more notable and the word ‘Renault’ was completely removed from the logo.

Renault Logo in 2000

The next change in Renault’s emblem came in 2000. In 2000, they opted to modify the design and the diamond was placed inside a yellow square

Renault Logo from 2012 onwards

Since 2012, in order to further boost its visual identity, the emblem of Renault cars has an enlarged and more vertical diamond on the grille. This was done to make their logo more attractive and their brand more recognizable.

This concludes our guide on the meaning and evolution of the Renault car logo. If you are interested in buying a Renault, check out these popular models of used Renault for sale in the UAE on dubizzle.

In addition, dubizzle has a large collection of other used cars for sale in the UAE.

To learn more about automobiles, automotive parts and the automotive industry, stay tuned to UAE’s leading auto blog.

Renault Logo: Meaning, History & Evolution | dubizzle (2024)

FAQs

Renault Logo: Meaning, History & Evolution | dubizzle? ›

Renault Logo in 1946

What is the meaning of the Renault logo? ›

Renault's next redesign of '59 reverted to their earlier logos. The company's name remained front and center inside the diamond; the diamond was named “Pointe de Diamanté”, which means “diamond tip” in French. The diamond was slightly narrowed and elongated making the overall brand aesthetic more elegant.

Why is the Renault logo a diamond? ›

1925: Renault adopts the diamond

This geometrical symbol was definitively adopted in 1925. In the first instance, the diamond was used exclusively on luxury sports vehicles identified by the name Stella from 1929. Over the 1930s, the identity evolved gradually and was progressively adopted across the company.

Why did Renault change its logo? ›

To preserve this universal geometric shape was an obvious choice. "We have rethought it to become more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colors, with a contemporary takeover of the lines, an essential part of our graphic heritage," he explains.

What is Renault background history? ›

About Renault. Louis Renault and his brothers founded their company in 1898. They quickly made a name for themselves in motor racing notching up a string of wins with their small cars. The Renault factories adopted mass production techniques in 1905 and Taylorism in 1913.

What does Renault mean in English? ›

Renault means "ruler's advisor," perfect if you foresee your little one having a steady head on their shoulders. It's an alternative form of Reginald, which comes from the Latin Reginaldus, but with some added French flair.

What is the history of the name Renault? ›

They derive from the language of the Visigoths, who controlled France between the mid-5th and early 8th centuries. The French Renault surname comes from a Germanic personal name composed of the elements "ragin," meaning "counsel," and "wald," meaning "rule."

What does the diamond symbol mean? ›

Diamonds symbolize love, commitment, strength, purity, and eternal beauty. Do lab grown diamonds also symbolize love? Yes, lab-grown diamonds also symbolize love. Lab-grown diamonds possess the same physical and chemical properties as natural diamonds and are created through a controlled process in a laboratory.

What is the other name for the Renault symbol? ›

The Renault Symbol, Clio or Thalia in some markets, is a subcompact sedan produced by the French automobile manufacturer Renault.

What is the slogan of Renault? ›

The slogan 'RENAULT – Passion for life' also underlines the ongoing efforts made by Renault's engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life.

Why is Renault not popular in the US? ›

There were, however, build-quality concerns. The Dauphine tended to rust, it was slow, and contemporary reviews characterized it as ponderous to drive. Those qualities were enough to tank Renault stateside, and the carmaker eventually stopped selling its vehicles here — for a while, that is.

What was Renault original name? ›

Founding and early years (1898–1918) The Renault corporation was founded on 25 February 1899 as Société Renault Frères by Louis Renault and his brothers Marcel and Fernand.

What is Renault now called? ›

Latest. Renault are here to stay in Formula 1, but they will race on under a new name – and in new colours – from 2021 after the French manufacturer announced they will re-brand to become the Alpine F1 Team.

What does the Renault logo mean? ›

Meaning of Renault's Logo

Renault's emblem features a diamond which symbolizes their heritage and high quality vehicles they manufacture. Moreover, the yellow background is indicative of the brand's successfulness and prosperity.

What is Renault famous for? ›

Renault, major French automobile and motor carrier manufacturer. Controlled by the French government, it is the country's largest manufacturer and exporter of motor vehicles and one of the country's most prominent corporate brands. Headquarters are in Boulogne-Billancourt.

Why are Renault cars so cheap? ›

Also, Renault cars are designed to be affordable, which means that they don't necessarily have a huge amount of new technology in them. This is by no means a bad thing, it means that there is less to go wrong with this modern technology.

What does horse car logo mean? ›

In 1923, Enzo Ferrari won an opportunity to meet Count Enrico Baracca and Countess Paolina Baracca in person after winning a race at the Savio circuit in Ravenna. And it was there when the Countess suggested Enzo should brand his vehicles with the prancing horse for good luck.

What is the lion car symbol? ›

The Peugeot Lion emblem is one of the most iconic symbols of the French automotive industry. It represents the pride, strength and quality of the cars produced by the Peugeot brand. But where does this emblem come from and how has it evolved over time?

What is Renault in America? ›

These days, Renault maintains an indirect presence in the U.S. through its partnership with Nissan. The Renault-Nissan Alliance started in 1999 and added Mitsubishi in 2016. Globally, the alliance shares platforms and parts. For example, the Nissan Rogue Sport uses the same platform as the 2015-2022 Renault Kadjar.

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