Sephora: consumers by age group U.S. 2016 | Statista (2024)
Nearly three quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining 26 percent of Sephora’s female customer base were between the ages of 35 and 54 years.
The cosmetics retailer Sephora is owned by LVMH Group, which also owns such brands as Louis Vuitton, Moët & Chandon, and Bulgari. LVMH Group is one of the biggest players in the global luxury goods market. In 2018, LMVH generated sales amounting to about 42.57 billion euros worldwide. This figure is expected to increase to nearly 51 billion euros by 2020. Sephora belongs to the “selective retailing” segment of the company, which is the second largest business segment operated by LVMH Group.
Cosmetics consumer behavior in U.S.
Walmart and Target are the two most popular stores to buy cosmetic products in the United States. Over half of all U.S. consumers purchased cosmetics products at a Walmart in the twelve months before October 2017. Sephora appears to occupy a smaller niche in the market for those consumers interested in more luxurious cosmetics and personal care items, with only 21 percent of U.S. consumers buying cosmetics from a Sephora store. A 2016 survey found that among U.S. consumers who shop for beauty products online, Amazon.com was the most popular place to shop for cosmetics, followed by Sephora.com.
Nearly three quarters of all female customers who shopped at Sephora
Sephora
Sephora is a French multinational retailer of personal care and beauty products with nearly 340 brands, along with its own private label, Sephora Collection, and includes beauty products such as cosmetics, skincare, fragrance, nail color, beauty tools, body lotions, and haircare.
in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining 26 percent of Sephora's female customer base were between the ages of 35 and 54 years.
Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website.
Sephora's target market is primarily middle to upper middle-class women between the ages of 18-35 years old. In a 2016 survey, 74 percent of Sephora shoppers were Millennials, while 43 percent of consumers were aged 18 to 24 years old.
In the United States, the average age of Sephora customers comes to about 37 years old, which is younger than other stores that also offer a selection of beauty products, such as Walmart or Ulta Beauty.
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted ...
Target is a favorite retail destination for shoppers across different incomes and backgrounds. One data set shows that the average Target shopper is a millennial suburban mom with a household income of $80,000.
Sephora and Ulta Beauty are major beauty retailers in the United States, offering makeup, skincare, haircare, and fragrance products. Sephora is a French-based company with over 2,600 stores worldwide, while Ulta Beauty is an American chain with over 1,200 stores across the country.
Nearly three quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years, otherwise known as Millennials. The remaining 26 percent of Sephora's female customer base were between the ages of 35 and 54 years.
Most of the people who visit sephora.com are women. In April 2024, female visitors made up more than four-fifths of all global traffic to the beauty retailer's website, while their male counterparts accounted for nearly one-fifth of web visits.
The median age of Ulta's TTAs throughout the country – 34, almost five years younger than the median age of the general US population – reflects the chain's special draw for younger shoppers. And indeed, in recent months the company has ramped up efforts to lean into beauty trends likely to appeal to younger crowds.
Sephora is known for carrying luxury and high-end brands, which can range in price from moderately priced to very expensive. Some luxury brands available at Sephora include Chanel, Dior, Tom Ford, and Yves Saint Laurent.
But it's good to know the average age range before making up your mind. (Pun 100% intended.) "Most kids typically start wearing makeup between the ages of 12-15, but often they'll start experimenting in the house earlier and during playdates with friends," says clinical psychologist Dr.
However, it's important to consider your child's age, maturity level, and individual needs. In general, I believe that middle school is an appropriate time to start experimenting with makeup, as this is when many kids start to develop an interest in their appearance and self-expression.
Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy
Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
