The Best Logos Ever Designed Are Not What You Think (2024)

FAQs

What is the most iconic logo ever? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population. The importance of a logo design can't be understated as is shown from this list of most famous logos.

What Makes a Great Logo, You May Ask? A great logo is distinctive, memorable, practical, and simple in form. It conveys the owner's intended message while maintaining effectiveness at any size and without requiring color.

Nike. Nike's swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally.

British tea company Twinings has the oldest logo that has been in continuous use with no alterations made to the logo's design.

The fact is, a good logo should be three things: Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot. Distinctive & Memorable – It has to be unusual enough to persist in our mind.

What is a timeless logo? Timeless logos use simple design elements and colors that will never go out of trend. They often include striking imagery and classic fonts for a memorable look.

Your logo should be as unique as possible, meaning you should avoid using clichés. Many brands and companies fail to stand out because their logos are either too simple or too common.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. Let's take a deeper look at all of these points below.

Who is the number one logo maker? ›

Looka was built by veteran designers for non-designers. Our free logo maker makes it easy for non-designers to create a professional logo and brand identity they'll be proud of. Our free logo generator creates hundreds of custom logo designs for you to choose from.

Coca-Cola has one of the world's most popular logos, and it is arguably the most iconic logos one in the world. The brand's design has undergone several modifications before reaching the one that is current today. Its typography and double 'C' characteristic have remained unchanged since 1887. Dr.

Blue is the most popular color for marketers and brands the world over. It's a color of calm, control, logic, honesty, intelligence, security, purity, freedom, and confidence. Its soothing tones help to establish trust-based relations and tend to give the logo a professional and serious vibe.

Blue is by far the most popular choice of logo color for these companies. It's easy to understand why blue logos are such a popular choice.

The First Logo? Bass Brewery. Whilst many brands insist that they were the first to register a logo, around about the 19th century, the case of Bass Brewery–a popular brand of English beer–is perhaps the most unique and relevant.

A non-typographic design (otherwise it would be a word mark) used to visually identify a brand.

Apple. One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge.

Ferrari boasts one of the world's most instantly recognizable car logos, officially known as the “Cavallino Rampante” or “Prancing Horse.” The logo's origin is linked to Enzo Ferrari's first victory at the Savio circuit, where he met Count Enrico and Countess Paolina Baracca.