Supreme / Stephane de Sakutin
Tiffany & Co. is set to make history with its most expensive sale ever.
In Dubai, the jewelerunveiled its latest and most valuable creation for sale, theWorld's Fair Necklace, valued between $20 and $30 million.
The necklace is a behemoth treasure bejeweled with a total of 578 diamonds, all set in platinum. At the center of the opulent piece is Tiffany's "Empire Diamond," a flawless 80-carat stone, that can be removed and mounted onto a ring. A necklaceanda ring for the price of one — what a deal!
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The World's Fair Necklace is named after its inspiration — a piece that Tiffany's designed for the 1939 World's Fair.
The original necklace, whose whereabouts are unclear, was set with a 200-carat aquamarine diamond. At the time, it waspriced at $28,000 (about $557,000 by today’s value), a paltry sum compared to Tiffany's 2021update.
According to WWD, theWorld's Fair Necklace is Tiffany'ssecond-most valuable creation, rivaled only by the famous "Tiffany Diamond,"which Beyoncé donned in a campaign for the jeweler in August. However, the Tiffany Diamond is considered priceless and not for sale.
The launch of the World's Fair Necklace at Tiffany's Blue Book event in Dubai is the latest in a string of buzzy happenings for the luxury institution.
Since its acquisition by LVMH, Tiffany & Co. has collaborated with Supreme on a capsule collection of jewelry, recruited Beyoncé and Jay-Z for a headline-making campaign titled "About Love," and launched a four-foot-tall advent calendar taking the shape of a Jean-Michel Basquiat painting, all clever moves to appeal to a younger audience.
Clearly, theclassically elegant brand is in the midst of rejuvenation — though I tend to doubt anyone on the younger side of its customer basewill be shelling out $30 million for the World's Fair Necklace.
FAQs
In Dubai, the jeweler unveiled its latest and most valuable creation for sale, the World's Fair Necklace, valued between $20 and $30 million. The necklace is a behemoth treasure bejeweled with a total of 578 diamonds, all set in platinum.
What is the most expensive item at Tiffany and Co.? ›
Tiffany & Co. just unveiled its newest most-expensive bling ever. “The World's Fair Necklace,” unveiled in Dubai on Sunday, features a stunning 180 carats of diamonds set in platinum.
Why is Tiffany and Co so expensive now? ›
As with all high-end goods, you buy not only a product but (sometimes more importantly) a brand. Tiffany, like all luxury good retailers, invests heavily in marketing and advertising to create an image associated with sophistication, style, affluence, superior quality and exclusivity.
What is the most expensive design Tiffany & Co Unveils in its history? ›
EXCLUSIVE: Tiffany & Co. Unveils Most Expensive Design in Its History. Tiffany & Co.'s reimagined World's Fair Necklace was unveiled in Dubai today and is estimated to be worth between $20 million and $30 million.
How much is the Tiffany World's Fair necklace? ›
Poised to rival that bijou's fame, however, is the new World's Fair Necklace, set with more than 175 carats of diamonds. Valued at a skyscraping $20 million to $30 million, it's the jeweler's most expensive and elaborate creation ever offered to prospective clients.
Does Tiffany and Co hold value? ›
Renowned for their simple yet exquisite designs, Tiffany & Co. has a strong resale value in the market and hold their worth very well.
Are Tiffany real diamonds? ›
Yes. Tiffany has a zero-tolerance policy towards conflict diamonds. Tiffany diamonds are responsibly sourced from known mines and suppliers, and the majority of our rough stones come from Botswana, Namibia, South Africa, Russia and Canada.
Is Cartier or Tiffany more expensive? ›
Why is Cartier more expensive than Tiffany? Out of the two brands, Cartier is the most expensive when it comes to engagement rings – but why? Cartier is one of the oldest luxury jewellery companies on the market that boasts numerous crowns and accolades, making it one of the strongest fine jewellery companies.
Is Tiffany cheaper in New York? ›
Depending on the exchange rate will depend on how much you save. Plus who wouldn't like something from Tiffany's. Helpful? I asked this in the New York store and the answer was that it was cheaper in New York.
Is Tiffany considered high end? ›
As one of the first international high jewelry houses, Tiffany & Co. is celebrated for its inventive artistry and unparalleled craftsmanship.
The agreement would see Paris-based LVMH, which was a title of its own: the largest luxury goods conglomerate in the world, acquire Tiffany & Co. for a whopping $16.2 billion – or $135 per Tiffany & Co. share – in cash.
Why is Tiffany Platinum so expensive? ›
When paying for the brand, you are also paying for the craftsmanship. This fine attention to detail and high class craftsmanship is what has allowed Tiffany to stand the test of time. They have successfully created and maintained a brand that is just as luxurious as their product.
How much is the Tiffany diamond worth? ›
History of the Tiffany Diamond
The Tiffany yellow diamond was originally discovered in South Africa in 1877, and weighed an astonishing 287.42 carats in its rough form. Just one year later, Charles Lewis Tiffany secured the diamond for a mere $18,000, far less than its current estimated worth of $30 million.
What is the most expensive item at Tiffany's? ›
In Dubai, the jeweler unveiled its latest and most valuable creation for sale, the World's Fair Necklace, valued between $20 and $30 million. The necklace is a behemoth treasure bejeweled with a total of 578 diamonds, all set in platinum.
How much did Lady Gaga's Tiffany necklace cost? ›
Was it the most expensive jewel ever worn to the Academy Awards? At a reported $30 million, it's likely that Lady Gaga's Tiffany diamond necklace earns that title.
How much was the Tiffany necklace Lady Gaga wore? ›
The Tiffany Diamond Gaga wore — paired with an elegant black Alexander McQueen gown and matching opera gloves — totaled 128.54 carats and is said to worth around $30M, according to e. It was first discovered in South Africa over 140 years ago by Tiffany & Co. founder Charles Lewis Tiffany.
What is more expensive than Tiffany and Co? ›
Out of the two brands, Cartier is the most expensive when it comes to engagement rings – but why?
What is the most expensive diamond in Tiffany's? ›
Tiffany unveiled its most expensive jewel in its 184-year history—an 80-carat D flawless oval-shaped diamond set in a reimagined necklace that the house originally designed for the 1939 World's Fair. It's eclipsed only by the house's most famous jewel, the 128.54 carat canary yellow Tiffany Diamond.
How much is the 128 carat Tiffany Diamond worth? ›
In the pictures, Beyonce can be seen flaunting the historic 128-carat Tiffany diamond. According to WWD, the diamond holds an approximate value of $130 million as of 2019. The Grammy Award winner has become the first African American woman and the fourth ever woman to wear the diamond in the past century.
How much is Tiffany's yellow diamond worth? ›
History of the Tiffany Diamond
The Tiffany yellow diamond was originally discovered in South Africa in 1877, and weighed an astonishing 287.42 carats in its rough form. Just one year later, Charles Lewis Tiffany secured the diamond for a mere $18,000, far less than its current estimated worth of $30 million.
