The Tiffany Blue Box® | Tiffany & Co. (2024)

Long before brands had signature colors, the distinctiveTiffany Blue® hue was selected by founder Charles Lewis Tiffany for the cover ofBlue Book, Tiffany’s catalogue of exquisitely handcrafted jewels, first published in 1845.

An integral piece of the House’s DNA, Tiffany Blue® was trademarked by Tiffany in 1998 and was standardized by the Pantone®Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom color that Pantone created for Tiffany is called “1837 Blue,” named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.

Today, Tiffany Blue® and the Blue Box continue to make hearts beat faster—especially when diamonds are involved.

The Tiffany Blue Box® | Tiffany & Co. (2024)

FAQs

What is the meaning of the blue box in Tiffany and Co? ›

The Emblematic Little Blue Box

jewelry store was founded in New York in 1837 by Charles Lewis Tiffany and has come to represent style and sophistication, thanks in part to the movie Breakfast at Tiffany's starring Audrey Hepburn.

What is the blue box loyalty program for Tiffany and Co? ›

Tiffany & Co., a renowned luxury jewelry brand, offers the Blue Box Loyalty Program. This program provides members with exclusive perks, including early access to new collections, personalized styling consultations, invitations to special events, and priority access to limited-edition pieces.

Why is the Tiffany Blue box so desirable? ›

Since its debut in the mid-1800s, the Tiffany Blue Box® has symbolized far more than the precious design it contains. It has long overflowed with promises: of possibility, dreams and, of course, love.

Does all Tiffany purchases come in the blue box? ›

All Tiffany.com purchases arrive in the signature Tiffany Blue Box, tied with a white satin ribbon.

What is so special about Tiffany Blue? ›

The Pantone® color is called “1837 Blue,” named after Tiffany's founding year. An international icon of elegance and sophistication, Tiffany Blue® is more than a color, it signifies something greater: it recalls the magic of Tiffany and the assurance that what comes out of a Tiffany Blue Box® will always bring joy.

What is the most expensive item at Tiffany and Co? ›

In Dubai, the jeweler unveiled its latest and most valuable creation for sale, the World's Fair Necklace, valued between $20 and $30 million. The necklace is a behemoth treasure bejeweled with a total of 578 diamonds, all set in platinum.

Can you ask Tiffany for a box? ›

A Tiffany Blue Box is provided only with the purchase of Tiffany & Co.

Does Tiffany's ever have discounts? ›

In summary, there has never been a Tiffany sale before, and there is unlikely to be one in the future. However, you can still get Tiffany jewellery at amazing discounted prices by buying pre-loved instead of new.

What does a Tiffany box look like? ›

Recognizing that packaging is an important part of brand identification, Tiffany immediately insisted that all of the store's merchandise be presented in beautiful blue gift boxes. He further decreed that all blue gift boxes would be the same shade, a color similar to the hue of a robin's egg.

Are Tiffany's worth it? ›

The simple rule is: if you're looking to spend big — more than about $10,000 — then Tiffany's just might be worth itthe cost. You'll be paying for the Tiffany brand name, but at that price point, you're already spending big, and Tiffany's quality is top-tier.

Does Tiffany hold its value? ›

Tiffany jewelry holds its value well, and while you shouldn't expect to sell for the original retail price, offers significantly lower than market value are a red flag. Do your research to know the approximate value of your piece.

How can you tell real Tiffany from fake? ›

One of the best ways to tell fake Tiffany vs real is to inspect the links. Tiffany links are soldered, continuous links with no 'join' line in the link. True of linked Tiffany bracelets too, Tiffany soldering is so expert that the link looks to be seamless. A fake chain will show linking marks.

Do you get a Tiffany bag when you order online? ›

All orders arrive in the Tiffany Blue Box, tied with a white ribbon and delivered in discreet non-branded outer packaging. Fragile items are wrapped in bubble wrap and securely packed in an outer carton. Tiffany Blue® gift bags are also provided with every order.

Why is my Tiffany box black? ›

Silver items ALWAYS come in a small pouch n packed inside the paper blue box. Gold and platinum items come in the black velvet box. This seems consistent when buying in store.

What is the color code for Tiffany and Co boxes? ›

The Tiffany blue HEX code picker is #81D8D0. This is the cyan-like creamy blue made famous by Tiffany & Co. jewelry boxes. The color Tiffany blue can be achieved in a RGB space with 129 red, 216 green, and 208 blue.

When did Tiffany's start using the blue box? ›

The turning point for their branding came in 1886 when Tiffany's introduced its signature diamond engagement ring. Featuring a six-prong setting, it came nestled inside a blue jewelry box—which soon became as desired as the ring itself.

What is the blue box? ›

noun. : an electronic device attached to a telephone that emits signals enabling the user to make illegal free long-distance calls.

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