Apple unveils the next generation of Apple TV 4K (2024)

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PRESS RELEASE April 20, 2021

An all-new Siri Remote, innovative color balance technology, and high frame rate HDR deliver the best entertainment experience at home

With an all-new Siri Remote, innovative color balance technology, and high frame rate HDR, the new Apple TV 4K delivers a massive upgrade to any television by leveraging a deep integration of Apple hardware, software, and services.

Cupertino, CaliforniaApple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”

Improved Video Experiences

With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.1 Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.

Through an innovative color balance process, Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality.2 Apple TV uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast — without customers ever having to adjust their television settings.

Through a new color balance feature, Apple TV works with iPhone and its advanced sensors to tailor its video output and deliver more accurate colors and contrast.

The Redesigned Siri Remote

The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.

The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.3

The intuitive controls on the all-new Siri Remote makes it even easier to watch shows and movies on Apple TV.

More to Enjoy in the Living Room

Apple TV 4K runs tvOS — the most powerful TV operating system — offeringatruly uniqueexperience. Its tightintegration with Apple devices and servicesgiveseveryone in the family a range of entertainment to enjoy from the comfort of their living room.4

  • Apple TV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the Apple TV app. Using AirPods, up to two viewers can enjoy private listening without disturbing others.
  • Apple Music on Apple TV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
  • Apple Fitness+ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
  • Apple Arcade on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K and continue the action from iPhone, iPad, and Mac.
  • AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen.
  • Apple TV 4K can be used as a home hub to control HomeKit accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen.
  • With multiuser support on Apple TV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.

Apple One is the easiest way to get all of Apple’s subscription services in one simple plan, including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including Apple TV, iPhone, iPad, iPod touch, and Mac.

Designed with the Environment in Mind

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes its manufacturing supply chain and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. Apple TV 4K will utilize 100 percent recycled aluminum in the Siri Remote enclosure, and 100 percent recycled tin in the solder of the main logic board. It is also free of harmful substances, highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • The new Apple TV 4K will be available starting at $179 (US) from apple.com, in the Apple Store app, and Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
  • Customers can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including the US.
  • Apple TV HD with the new Siri Remote will be available for $149.
  • The new Siri Remote will be available separately for $59,and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
  • For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.5
  • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.6

Images of Apple TV 4K and Siri Remote

Download all images

  1. A subscription may be required to access some content. Not all content is available in 4K or 4K HDR. High frame rate HDR content is currently limited. Additional content will be available soon. 4K resolution requires a 4K-capable TV. Playback quality will depend on hardware and Internet connection.
  2. Requires iPhone with Face ID running iOS 14.5 or later, and is available for Apple TV 4K (1st generation and later) and Apple TV HD with tvOS 14.5. These software updates will be available next week.
  3. Available for Apple TV 4K (1st generation and later) and Apple TV HD with tvOS 14.5 starting next week.
  4. Subscriptions are required for Apple TV+, Apple Music, Apple Arcade, and Fitness+.
  5. Subject to a service fee.
  6. $4.99 per month each for Apple TV+ and Apple Arcade after free trial. Special offers are good for three months after the first activation of the eligible device. One Apple TV+ offer and one Apple Arcade offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com/promo for more information.

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Apple unveils the next generation of Apple TV 4K (2024)

FAQs

Is there a new Apple TV 4K coming out in 2024? ›

A new Apple TV is rumored for release in early 2024. Anticipated upgrades may include a faster processor and new features. Potential integration with Apple services could enhance the user experience.

What is next for Apple TV 4K? ›

The upcoming launch of the new Apple TV in 2024 is expected to be an exciting event for those interested in upgrading or purchasing an Apple TV streaming device. As we await the potential release of the new Apple TV 4K, here's a glimpse of what buyers can expect to look forward to.

Is it worth upgrading to new Apple TV 4K? ›

Conclusion: Apple TV 4K 3rd generation is superior to Apple TV 4K 2nd generation in any way. However, Apple TV 4k 2021 vs 2022, their differences are not always justified for a full upgrade for home users. When it comes to digital signage, the 2022 version is a go-to choice for a seamless performance.

Is Apple TV 4K the fourth generation? ›

4K HDR is here, and it's brilliant. Entertainment, workouts, and games are all better on the big screen. Get more out of TV with Apple TV 4K. Apple TV 4K (4th Generation), 32 GB: 4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality.

Do you need a 4K TV for the new Apple TV? ›

A: Yes, you can use the Apple TV4K on a non-4K television. However, If you aren't planning to upgrade to a 4K TV anytime soon, you can save yourself a little money by getting the "regular" Apple TV 4.

What are the benefits of the new Apple TV 4K? ›

Apple TV 4K works seamlessly with your HomeKit-enabled accessories, and you can connect more devices across more platforms than ever with Matter 16 — the smart home connectivity standard. And with remote access, you can control your smart home from the Home app on your other Apple devices wherever you go.

What can I watch with Apple TV 4K? ›

If you have Apple TV 4K or an Apple TV HD, you can find Apple TV+ with Friday Night Baseball, MLS Season Pass, Apple TV channels, movies, and TV shows in the Apple TV app. If you have a third-generation Apple TV, you can find Apple TV+, Apple TV channels, movies, and TV shows in the Apple TV app.

How many versions of Apple TV 4K are there? ›

Apple TV
DeveloperApple
Release date1st generation: January 9, 2007 2nd generation: September 1, 2010 3rd generation: March 7, 2012 3rd generation rev A: January 28, 2013 HD: October 30, 2015 4K (1st generation): September 12, 2017 4K (2nd generation): May 21, 2021 4K (3rd generation): November 4, 2022
6 more rows

What is the point of buying an Apple TV box? ›

Apple TV 4K has incredibly fast operating speeds and opens streaming apps much quicker than other popular streaming services. 2 This means that popular platforms, such as Netflix, Hulu, Amazon Prime Video, Disney+ and more operate more efficiently with Apple TV. Siri voice control.

What is the best Apple TV model? ›

The best Apple TV to buy right now is the 3rd generation Apple TV 4K from 2022 with 128GB storage, an ethernet port, and Thread compatibility. The Wi-Fi-only Apple TV 4k With 64GB of storage is $20 cheaper than our best overall option for those who don't need as much storage.

Can I use Apple TV 4K on an older TV? ›

Anything older won't work. Outside of this, there is no reason why your TV won't be compatible with Apple TV 4K, but some features will be limited for older models. For example, if your TV doesn't have support for 4K, HDR, or Dolby Vision, you won't be getting the most out of your new streaming box.

What's the difference between Apple TV 4K 2nd gen and 3rd gen? ›

Apple TV 4K 3rd Gen vs 2nd Gen Differences

This added power allows the 3rd gen Apple TV to now support HDR10+. The A15 Bionic CPU is also more energy efficient and generates less heat, so the 3rd gen Apple TV 3rd gen no longer requires a fan.

What is the difference between Apple TV 4K 1st generation and 2nd generation? ›

The only difference in terms of video and audio capabilities between the two ‌Apple TV‌ 4K models is support for high framerate HDR. If this is a feature that is important to you, then you will need to get the second-generation ‌Apple TV‌ 4K.

Is a new Apple Watch coming out in 2024? ›

Apple Watch Ultra 3 may have a new chip and a bigger battery, but design similar to the Ultra 2. Apple is likely to unveil its third 'Ultra' watch in September 2024, alongside the iPhone 16 series, a report from Macrumors, backed by analyst Ming-Chi Kuo, suggested.

Does a new Apple TV come out every year? ›

The latest Apple TV 4K features the A15 Bionic chip, support for HDR10+, and a Siri Remote with a USB-C port for charging. Apple typically updates the Apple TV infrequently, releasing a new model around every three years.

When did Apple TV 4K 3rd generation come out? ›

Apple TV
DeveloperApple
Release date1st generation: January 9, 2007 2nd generation: September 1, 2010 3rd generation: March 7, 2012 3rd generation rev A: January 28, 2013 HD: October 30, 2015 4K (1st generation): September 12, 2017 4K (2nd generation): May 21, 2021 4K (3rd generation): November 4, 2022
6 more rows

What is the Apple event on May 7th? ›

Watch live: USA TODAY discusses highlights from May 7 Apple event, 'Let Loose' Apple unveiled new devices and features Tuesday during its "Let Loose" event, headlined by a new line of iPads. USA TODAY is providing live analysis of the tech giant's latest announcements, scheduled to begin at 12:30 p.m. ET.

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